Winner of the Big Brother Naija 2017 reality show, Efe Ejeba, says he may not be popular in the next six months. According to him, while people are still in euphoria when they see him, the buzz will soon fizzle out. The economics graduate used the law of diminishing returns to explain what he thinks would happen to him in six months’ time. He, however, encouraged his fans to continue supporting him. “Now people are snapping with me, very soon the love will go down. Probably in six months I wouldn’t be popular”, he told PlanetTV. “So far so good, the love has been exceptional and overwhelming but you have to be contented and not complacent.